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    PPI

    Pay per impression affiliate programs pay you for every ' view' that an advertisement on your site receives. The rates pay per impression programs generally pay are on a CPM (Cost Per Thousand Impressions) basis.

    Pay-per-impression ads refer to banner ads that generate revenue when visitors come to a site.  A website owner is compensated for the simple fact that the ad is displayed on his/ her site when a visitor comes.  As this method of advertisement is based on the number of views, website owners can rely on it as a steady source of income, although compensation per view is relatively low.  Also, it is important to mention that a website owner is only compensated when there is a "paid view," meaning that there is actually an ad displayed.  When there are no ads displayed, those views are commonly referred to as "default views" and generate no revenue.

    The main pay-per-impression programs are:

    Note that in order to adhere to pay-per-impression programs, websites must meet a minimal traffic threshold.

     

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